In November, Your Optimum held a very special gathering with press and content creators to officially launch Optimum Men , its specialized line for men's wellness. An intimate, elegant, and welcoming event provided the perfect setting to share not just a product, but a philosophy: caring for health from within, with science, quality, and purpose.
The chosen venue for this presentation was Casa Chamberí , Blanca Barrera's welcoming space in the heart of Madrid, known for its warm atmosphere, meticulous aesthetic, and ability to transform any gathering into a memorable experience. There, surrounded by natural light, fine materials, and a contemporary homey feel, a select group of journalists and influential figures from the lifestyle, fashion, health, and wellness sectors came together.
A breakfast to connect with male well-being
The format chosen for the presentation was a breakfast, conceived as a moment of pause and conversation, where every detail was designed to convey the values of Your Optimum: calm, rigor, enjoyment and conscious care.
Amidst coffee, fresh fruit, and healthy options, attendees were able to discover firsthand what makes Optimum Men unique, while sharing impressions, concerns, and reflections on modern men's grooming. Far from conventional product launches, the event emphasized close interaction, listening, and genuine dialogue with key influencers.
The vision of Optimum Men, as told by Iria Fernández de Ana
The central moment of the event came from Iria Fernández de Ana , Managing Director of Your Optimum, who was in charge of officially presenting Optimum Men and delving into its reason for being.
During her presentation, Iria shared how this product was born from a clear observation: men's grooming has evolved enormously in recent years, but there was still a gap in the area of comprehensive wellness and premium supplementation specifically designed for men.
Optimum Men addresses this need with a formula developed to support the modern male lifestyle, providing sustained energy, immune system support, hormonal balance, and an overall improvement in physical and mental performance. All of this is achieved through an evidence-based approach, high-quality ingredients, and a formulation designed to integrate naturally into your daily routine.
Beyond the specific benefits, Iria highlighted something essential: Optimum Men does not seek to promise magic solutions, but to accompany real processes of well-being , with honesty, transparency and commitment to long-term health.
An environment that combines experience and emotion.
The choice of Casa Chamberí was no accident. The space created by Blanca Barrera reflects a particular understanding of contemporary luxury: welcoming, sensory, and human. A place that invites you to linger, to converse and share, and which perfectly captured the spirit of the event.
The combination of product, discourse, environment and format generated a coherent experience, where each element reinforced the main message: taking care of yourself is an act of awareness, but also of pleasure and lifestyle.
A meeting with key voices in the sector
The presentation was attended by journalists and representatives from some of the most prominent media outlets in the country, as well as influential figures from the lifestyle, fashion, health, and architecture sectors. This diverse group reflects Optimum Men's broad appeal and its ability to connect with a wide range of audiences who share a common appreciation for well-being, quality, and innovation.
This meeting not only allowed us to present the product, but also to create a space for exchange among professionals who actively contribute to building the contemporary narrative of male personal care.
Optimum Men: more than a product, a statement
The presentation of Optimum Men at Casa Chamberí marked another step in the consolidation of Your Optimum as a brand that understands well-being as a broad, sophisticated and profoundly human concept.
Optimum Men is more than just a dietary supplement; it's an invitation to rethink how men relate to their health, energy, and daily balance. It's designed for those who want to perform better, feel better, and live with greater awareness of their own well-being.
Because taking care of yourself is no longer a secondary option: it's a way to live better.
